The ad/commercial I watched was the 100 years of football by the National Football League. The purpose of the ad was to celebrate the many years of great moments in football over the past hundred years. As well as look back at past moments from players and legends and showcase future stars and possibly legends. In order to get people to watch the sport.
The intended audience is for everyone, ranging from lifetime fans or people curious about the sport. They do this by showing some of the most famous athletes every to play in the league. Those players being Tom Brady, Saquon Barkley, Von Miller, Peyton Manning, Marshawn Lynch, Terry Bradshaw, Odell Beckham Jr., Baker Mayfield, and as well as many other legends. It attempts to try to get people to watch the league by bringing players that most people know. Either by their play, their ads, their college career, or even memes that have spread across social media.
This ad not only tried to connect to people who are die hard fans of the sport or people who have no clue what the sport is. This ad also tries to lure in people who have turned their backs to the sport. Whether it be from losing interest or political reasons, the NFL wants these people watching again. They try to do this by using legends from the past and doing a slight recreation of famous plays. By doing that, the league hopes those plays will act as a positive past reflection of the sport for people who have stopped watching and will cause them to try and watch the game again.
The National Football League’s ads purpose is to celebrate the history of the league and get people to watch the sport. They do this effectively by showcasing future stars, modern stars, and legends to show all the wonderful people who have played in the league. They also show some of the greatest moments in the league’s history that will get people to reminisce about their version of the good times in hope to get people to try to watch again. The ad shown by the league is effective since they knew their audience and how they will react to the various people watching.
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